Hey Walter!Your website doesn’t have to decay every three years.
We build it once, tend it monthly, and keep it visible in Google, ChatGPT, Perplexity, and Google AI Overviews. Websites from $149/mo CAD, launched in 14 days. No rebuild cycle. Walter watches uptime, SEO, and AI citations for you.
● Walter is on duty
Watching uptime, SEO & AI citations
Two ways to own a website.
The old way
- $5,000 to $10,000 every 3 years
- Decays from launch day
- Five vendors, no one accountable
The Hey Walter way
- From $149/mo, no rebuild cycle
- Improves every single month
- One partner accountable for everything
Keep scrolling for the full breakdown.
The problem
You’ve built something exceptional. Your website fell behind.
That isn’t a flaw in your last decision. It’s a feature of how websites are traditionally built, as a one-time project instead of an ongoing service.
The $5,000 to $10,000 rebuild every 3 years
Build, decay, rebuild. The cycle is the model.
Lose your developer
By year two, nobody is minding the store.
Invisible to AI search
ChatGPT and Google AI Overviews cite businesses they understand. Most sites are not built for it.
“Walter doesn’t leave. He doesn’t decay. He stays present, watches the work, and notices when something needs attention.”
Clayton Creed, founder
Meet your guide
A loyal partner, not another vendor.
Hey Walter is named after Walter, the dog. A small apricot poodle mix who shows up, pays attention, and stays. That’s how websites can feel again.
- ✓
Built so ChatGPT, Perplexity, and Google AI can actually read your site
Faster, more secure, no rebuild cycle.
- ✓
SEO + AEO included
Built for Google and the AI tools answering your customers’ questions.
- ✓
We work with you, not for you
Monthly check-ins. A real partnership.
- ✓
The Sniff Test on every word that ships
Most shops write copy and hope it lands. Walter doesn’t. Every Hey Walter launch includes the option to run your copy through three lenses: the primitive brain that decides in 200 milliseconds, the thinking styles your prospects bring, and the perspectives of the people you sell to. Available as a launch add-on, with pricing matched to your tier.
The plan
Three steps. Kept simple on purpose.
Your site is live within 14 days of signing. After that, Walter takes over.
Discovery & design
Day 1: 90-minute discovery. Day 5: first live preview on your real site, no slide decks.
Refinement & launch
Design review, full site review, then launch. SEO, AEO, schema and DNS handled.
Continuous service
Hosting, security, change requests, monthly visibility reports, quarterly strategy.
Without Walter
The decay cycle
- Site launches at peak, slips from there
- $5–10K rebuild every 3 years
- Invisible to AI tools answering buyer questions
- Five vendors, no one accountable
With Walter
Compounding value
- Site improves every single month
- One partner, year after year
- Cited by ChatGPT, Perplexity & Google AI
- Never rebuild from scratch again
The shift
Two ways to own a website.
The traditional model treats your website as a one-time project. Hey Walter treats it as an ongoing service, the way it works for everything else you depend on.
| Traditional project model | Hey Walter (WaaS) |
|---|---|
| Pay thousands to tens of thousands upfront | ✓Smaller upfront, or none |
| Site launches at peak, decays from there | ✓Site improves every single month |
| Lose contact with your developer over time | ✓Same partner, year after year |
| Rebuild from scratch every 3–5 years | ✓Never rebuild from scratch |
| Five vendors, no one accountable | ✓One partner accountable for everything |
| Built for yesterday's search engines | ✓Continuously updated for Google + AI search |
| Repeat the cycle | ✓Compound value over time |
This isn't about selling more services. It's about breaking a cycle that costs businesses money, momentum, and credibility.
The math
Replacing what you’re already paying for.
Most business owners think of website costs in two separate buckets: monthly hosting and security in one bucket, and a one-time rebuild every few years in the other. That second bucket is the bigger one, and it hides in plain sight.
A typical small business spends $5,000 to $10,000 rebuilding their website every three to five years. Given how fast search, AI, design standards, and security expectations now evolve, three years is becoming the more common end of that range. Amortized monthly at a three-year cycle, the rebuild alone runs $140 to $280 per month.
Add in the ongoing line items, and the true monthly cost of running a website on the traditional model is meaningfully higher than most owners realize.
| Cost line item | Traditional model | WaaS subscription |
|---|---|---|
| Website hosting | $15–30/mo | Included |
| Security and monitoring | $30–100/mo | Included |
| SEO + AEO retainer | $500–1,500/mo | Included |
| Updates and changes (ad-hoc developer) | $50–200/mo | Included monthly |
| Rebuild every 3 years ($5K–$10K, amortized) | $140–280/mo | Not needed |
| Setup amortized over 3 years (Presence pilot $1,500) | N/A | $42/mo |
| Monthly subscription (Presence) | N/A | $249/mo |
| True effective monthly cost | $735–2,110/mo | $291/mo, all in |
Numbers reflect typical Canadian small-business pricing. Your actual stack may vary; the point is that the traditional model has a hidden second bucket most owners forget to add in.
Pricing
One fair monthly fee. No rebuild ever again.
Three packages, tiered by what your site needs to do, not by page count. Pilot pricing: $1,000 off setup for our first 10 launch partners.
Solo
Built to show upSolopreneurs, coaches, and consultants. One person, one clean, credible, findable site.
+ $500 setup (pilot price)
or all-in monthly at $199/mo, $0 setup
Start with Solo- ✓1 change request / month
- ✓5-business-day turnaround
- ✓Twice-yearly Visibility snapshot
- ✓SEO + AEO foundations
Renew every 12 months to stay at $149/mo and get a full annual site refresh. Prefer no lock-in? Go month-to-month at $199/mo after your first year.
Presence
Built to be foundEstablished small businesses. Brand-driven, informational, beautifully built.
+ $1,500 setup (pilot price)
or all-in monthly at $449/mo, $0 setup
Start with Presence- ✓3 change requests / month
- ✓72-hour turnaround
- ✓Quarterly Visibility report
- ✓SEO + AEO foundations
Engagement
Built to convertService businesses. Structured intake, content depth, monthly optimization.
+ $2,000 setup (pilot price)
or all-in monthly at $949/mo, $0 setup
Start with Engagement- ✓5 change requests / month
- ✓48-hour turnaround
- ✓Monthly Visibility report
- ✓Monthly content + schema audits
Platform
Built to operateWhen the site does work, portals, dashboards, integrations.
+ $4,000 setup (pilot price)
or all-in monthly at $1,549/mo, $0 setup
Start with Platform- ✓10 change requests / month
- ✓24-hour turnaround
- ✓Monthly strategy review
- ✓Priority email + Slack
12-month minimum. After that: stay, go month-to-month, or leave with your code and data fully transferred.
Optional add-on
AI Customer Support Agent
Add a Hey Walter AI agent directly to your site — answers questions, qualifies leads, and books calls 24/7. Trained on your content, your tone, your offers. Available on any plan.
Optional add-on
Commerce Lite
For boutique sellers with a small merch shelf. Think a daycare with branded hoodies, a studio with a few retail items, a café with a handful of SKUs. Up to 25 products, embedded checkout powered by Shopify Lite or Stripe, order notifications wired to your inbox. Product updates count against your monthly change requests. Available as an add-on to Presence or Engagement. Operators running a full storefront fit better on Platform.
Launch add-on
Walter’s Sniff Test
Add a Sniff Test to your launch and we audit, rewrite, and re-verify every page of copy before your site goes live. Three lenses, in order: how your buyer’s primitive brain reacts in the first 200 milliseconds, what thinking styles your copy is missing, and how real buyer perspectives actually read each page. Walter rewrites the flagged copy, then runs a second pass to make sure what ships scores clean. Same approach we used on this very site.
Inside the Sniff Test
Three lenses, applied in order. Grounded in decision-making neuroscience and the way real buyers actually read.
Lens 1
The primitive brain check
Before a reader consciously thinks about your copy, their brain has already decided to trust it or bounce. The threat-detection system fires in roughly 200 milliseconds. Copy that triggers it never reaches the logical brain that buys. We flag and fix every trigger.
What it catches: pressure language, hidden threats, agency-speak, anything that makes your reader’s guard go up.
Lens 2
The thinking style balance
Some readers want numbers. Some want a process. Some want a vision. Some want to feel understood. Most copy is written in the author’s own style, leaving three out of four readers feeling unseen. We score yours across all four styles and rebalance.
What it catches: copy that connects with one type of reader and quietly loses the other three.
Lens 3
The buyer perspectives read
You wrote your copy. You can’t read it the way your buyer does. We run your pages through specific personas drawn from your real customer base (the cautious first-timer, the burned veteran, the busy decision-maker) and surface what each one reacts to, agrees with, or bounces off.
What it catches: the blind spots only your buyer can see, before they cost you the sale.
Also available post-launch for major rewrites or repositioning. Scoped to your site’s size.
Compare
Which tier fits your business?
We tier by what your site needs to do, not by page count. Use the matrix to find your fit, or book a call and we'll tell you straight.
Solo
Solopreneurs, coaches, consultants, and personal brands. One person, one credible site.
Presence
Local trades, restaurants, boutique retail, single-location practices with full books.
Engagement
Dental, optometry, chiropractic, veterinary, contractors, fitness, accounting.
Platform
Law firms, financial advisors, multi-location practices, B2B service, real estate teams.
| Feature | Solo | Presence | Engagement | Platform |
|---|---|---|---|---|
| Best for | Solopreneurs, coaches, consultants, personal brands | Established, brand-driven businesses | Service businesses, content-driven | Sites that do work, not just communicate |
| Site capability | Informational, personal-brand scale (up to 3 pages) | Informational + simple forms | Structured intake + content depth | Interactive + user accounts + databases + integrations |
| Strategic engagement | Onboarding call, then async | Quarterly check-ins | Quarterly + monthly performance review | Monthly strategy + monthly review |
| Change requests / month | 1 | 3 | 5 | 10 |
| Turnaround on changes | 5 business days | 72 hours | 48 hours | 24 hours |
| SEO + AEO | Foundations at launch + citation tracking | Quarterly audits + optimization + citation tracking | Monthly audits + content optimization + citation tracking | Active strategy + content optimization + citation tracking |
| Visibility report | Twice-yearly snapshot | Quarterly summary | Monthly performance report | Monthly report + strategic recommendations |
| Annual Refresh on renewal | ✓ | ✓ | ✓ | ✓ |
| Priority support channel | Priority email + Slack | |||
| Setup (pilot price) | $500 | $1,500 | $2,000 | $4,000 |
| Monthly (CAD) | $149 | $249 | $599 | $999 |
All packages include managed hosting, security, backups, schema, mobile-responsive design, and 14-day launch.
Built in by default
What every Hey Walter site ships with.
Operational standards baked in from day one. No site goes live until each one is verified, and Walter keeps watching after.
From contract signing to a live, AI-readable site. Every launch, no exceptions.
Launch speed
Schema, llms.txt, and verified ChatGPT, Claude, and Perplexity bot access at launch.
GEO readiness
SEO, AI citation, and uptime checks. So decay shows up fast and gets fixed.
Continuous watch
Real client outcomes coming as our pilot cohort hits the 90-day mark.
Featured work
Sites we’ve built, and still tend.
Sites on the Hey Walter model. Built once, refined every month.
AVCodex
Product marketing site for a no-code AI platform built for the professional audio-visual industry, designed, shipped, and tended on the Hey Walter model.
avcodex.com
AskAlex
A conversational AI thought partner that helps solopreneurs, coaches, and consultants navigate sales with confidence, built on brain science and 15+ years of field-tested sales methodology. Designed, shipped, and tended on the Hey Walter model.
askalex.coach
FutureXchange
A peer advisory forum for business leaders and their seconds in command, built on the science of collective intelligence and facilitated with The xchange Approach. Designed, shipped, and tended on the Hey Walter model.
futurexchange.co
Get your free GEO report in 2 minutes.
GEO (Generative Engine Optimization) is the new SEO. It measures how well ChatGPT, Perplexity, Claude and Google AI Overviews can read, understand and cite your business when buyers ask questions about what you do.
Walter will scan your current site live and tell you, in plain English: what AI sees, what it misses, and the three things that would move you up the citation list.
- AI-readability score
- Schema & llms.txt check
- Citation-worthy content gaps
- Three priority fixes
● Sample GEO snapshot
LiveWalter cross-checks your site against the patterns AI engines actually cite, then hands you a prioritized fix list. Yours is unique to your business.
Want to try the Sniff Test before you commit?
Send Walter your homepage and two other pages. We run the full three-lens audit (CrocBrain, thinking style balance, and buyer perspectives) and deliver a prioritized rewrite list in 5 business days. Audit only, no rewrites or site changes. The same audit we run on every Hey Walter launch, available as a standalone if you’re not ready for a subscription yet.
$299 CAD, one time. Credited toward your setup fee if you subscribe within 30 days.
Order a Sniff Test audit● Three lenses
- 1. CrocBrain: the 200ms primitive reaction
- 2. Thinking style balance across your copy
- 3. Real buyer perspective read-throughs
Delivered in 5 business days. Audit only.
Questions
The honest answers.
What does the monthly fee actually replace?+
Hosting, security, monitoring, SEO + AEO retainers, ad-hoc developer time, and the $5–10K rebuild you’d normally do every 3 years. Most clients are already paying for this, just across five invoices.
Do I own my website?+
Yes. Your domain stays with you, your content is yours, and at any point after year one we hand off your code and data in full.
What happens to my current site during the 14-day build?+
Your existing site stays live until launch day. We build the new Hey Walter site on a staging environment, hand it to you for full review, then cut over only when you approve. No downtime. We also map your existing URLs so anyone with a bookmark or an inbound link lands in the right place on the new site.
Will I lose my SEO history when I switch?+
No. We preserve your domain, set up 301 redirects from old URLs to new ones, migrate your sitemap structure, and notify search engines of the changes. Your existing SEO equity transfers. Most sites see a brief dip in rankings during the first few weeks after migration, then recovery and continued improvement as the new schema and content patterns take effect.
What do I take with me if I leave Hey Walter?+
Everything that's yours. Your domain, your content, your imagery, your brand assets, and the full codebase of your site handed off in a GitHub repository your next developer can pick up. A little doggy treat bag to go. We do not lock you in. After year one, you can leave any time with 30 days notice and a complete handoff package.
Why is AI search a big deal?+
ChatGPT, Perplexity and Google AI Overviews answer customer questions by citing businesses they understand. We build schema, llms.txt and content patterns that make your site readable to them, on every site, every month.
How fast can we launch?+
14 days from contract signing. Day 1 discovery, Day 5 first live preview, Day 14 launch.
Hey Walter
Hey Walter, my website is sorted.
Picture your site cited by ChatGPT next quarter, not next never. Chat with Walter, get a quick GEO audit of your current site, and find out which plan fits in minutes.
- Instant GEO visibility check
- Plan recommendation based on your business
- No forms, no sales call required