Your website doesn’t have to decay every three years.
We build it once, tend it monthly, and keep it visible in search and AI. One fair subscription. No rebuild cycle. Walter watches everything.
● Walter is on duty
Watching uptime, SEO & AI citations
The problem
You’ve built something exceptional. Your website fell behind.
That isn’t a flaw in your last decision. It’s a feature of how websites are traditionally built, as a one-time project instead of an ongoing service.
Pay $5–10K every 3 years
Build, decay, rebuild. The cycle is the model.
Lose your developer
By year two, nobody’s minding the store.
Invisible to AI search
ChatGPT and Google AI Overviews cite businesses they understand. Most sites aren’t built for it.
“Walter doesn’t leave. He doesn’t decay. He stays present, watches the work, and notices when something needs attention.”
Clayton Creed, founder
Meet your guide
A loyal partner, not another vendor.
Hey Walter is named after Walter, the dog. A small apricot poodle mix who shows up, pays attention, and stays. That’s how websites should feel.
- ✓
Modern AI-native infrastructure
Faster, more secure, no rebuild cycle.
- ✓
SEO + AEO included
Built for Google and the AI tools answering your customers’ questions.
- ✓
We work with you, not for you
Monthly check-ins. A real partnership.
The plan
Three steps. Kept simple on purpose.
Your site is live within 14 days of signing. After that, Walter takes over.
Discovery & design
Day 1: 90-minute discovery. Day 5: first live preview on your real site, no slide decks.
Refinement & launch
Design review, full site review, then launch. SEO, AEO, schema and DNS handled.
Continuous service
Hosting, security, change requests, monthly visibility reports, quarterly strategy.
Without Walter
The decay cycle
- Site launches at peak, slips from there
- $5–10K rebuild every 3 years
- Invisible to AI tools answering buyer questions
- Five vendors, no one accountable
With Walter
Compounding value
- Site improves every single month
- One partner, year after year
- Cited by ChatGPT, Perplexity & Google AI
- Never rebuild from scratch again
The shift
Two ways to own a website.
The traditional model treats your website as a one-time project. Hey Walter treats it as an ongoing service, the way it works for everything else you depend on.
| Traditional project model | Hey Walter (WaaS) |
|---|---|
| Pay thousands to tens of thousands upfront | ✓Smaller upfront, or none |
| Site launches at peak, decays from there | ✓Site improves every single month |
| Lose contact with your developer over time | ✓Same partner, year after year |
| Rebuild from scratch every 3–5 years | ✓Never rebuild from scratch |
| Five vendors, no one accountable | ✓One partner accountable for everything |
| Built for yesterday's search engines | ✓Continuously updated for Google + AI search |
| Repeat the cycle | ✓Compound value over time |
This isn't about selling more services. It's about breaking a cycle that costs businesses money, momentum, and credibility.
Pricing
One fair monthly fee. No rebuild ever again.
Three packages, tiered by what your site needs to do, not by page count. Pilot pricing: $1,000 off setup for our first 10 launch partners.
Presence
Built to be foundEstablished small businesses. Brand-driven, informational, beautifully built.
or all-in monthly • $1,500 setup
Start with Presence- ✓3 change requests / month
- ✓72-hour turnaround
- ✓Quarterly Visibility report
- ✓SEO + AEO foundations
Engagement
Built to convertService businesses. Structured intake, content depth, monthly optimization.
or all-in monthly • $2,000 setup
Start with Engagement- ✓5 change requests / month
- ✓48-hour turnaround
- ✓Monthly Visibility report
- ✓Monthly content + schema audits
Platform
Built to operateWhen the site does work, portals, dashboards, integrations.
or all-in monthly • $4,000 setup
Start with Platform- ✓10 change requests / month
- ✓24-hour turnaround
- ✓Monthly strategy review
- ✓Priority email + Slack
12-month minimum. After that: stay, go month-to-month, or leave with your code and data fully transferred.
Optional add-on
AI Customer Support Agent
Add a Hey Walter AI agent directly to your site — answers questions, qualifies leads, and books calls 24/7. Trained on your content, your tone, your offers. Available on any plan.
Compare
Which tier fits your business?
We tier by what your site needs to do, not by page count. Use the matrix to find your fit, or book a call and we'll tell you straight.
Presence
Local trades, restaurants, boutique retail, single-location practices with full books.
Engagement
Dental, optometry, chiropractic, veterinary, contractors, fitness, accounting.
Platform
Law firms, financial advisors, multi-location practices, B2B service, real estate teams.
| Feature | Presence | Engagement | Platform |
|---|---|---|---|
| Best for | Established, brand-driven businesses | Service businesses, content-driven | Sites that do work, not just communicate |
| Site capability | Informational + simple forms | Structured intake + content depth | Interactive + user accounts + databases + integrations |
| Strategic engagement | Quarterly check-ins | Quarterly + monthly performance review | Monthly strategy + monthly review |
| Change requests / month | 3 | 5 | 10 |
| Turnaround on changes | 72 hours | 48 hours | 24 hours |
| SEO + AEO | Quarterly audits + optimization + citation tracking | Monthly audits + content optimization + citation tracking | Active strategy + content optimization + citation tracking |
| Visibility report | Quarterly summary | Monthly performance report | Monthly report + strategic recommendations |
| Annual Refresh on renewal | ✓ | ✓ | ✓ |
| Priority support channel | Priority email + Slack | ||
| Setup (pilot price) | $1,500 | $2,000 | $4,000 |
| Monthly (CAD) | $249 | $599 | $999 |
All packages include managed hosting, security, backups, schema, mobile-responsive design, and 14-day launch.
Featured work
Sites we’ve built, and still tend.
A site on the Hey Walter model, built once, refined every month.
AVCodex
Product marketing site for a no-code AI platform built for the professional audio-visual industry, designed, shipped, and tended on the Hey Walter model.
avcodex.com
Get your free GEO report in 2 minutes.
GEO (Generative Engine Optimization) is the new SEO. It measures how well ChatGPT, Perplexity, Claude and Google AI Overviews can read, understand and cite your business when buyers ask questions about what you do.
Walter will scan your current site live and tell you, in plain English: what AI sees, what it misses, and the three things that would move you up the citation list.
- AI-readability score
- Schema & llms.txt check
- Citation-worthy content gaps
- Three priority fixes
● Sample GEO snapshot
LiveWalter cross-checks your site against the patterns AI engines actually cite, then hands you a prioritized fix list. Yours is unique to your business.
Questions
The honest answers.
What does the monthly fee actually replace?+
Hosting, security, monitoring, SEO + AEO retainers, ad-hoc developer time, and the $5–10K rebuild you’d normally do every 3 years. Most clients are already paying for this, just across five invoices.
Do I own my website?+
Yes. Your domain stays with you, your content is yours, and at any point after year one we hand off your code and data in full.
Why is AI search a big deal?+
ChatGPT, Perplexity and Google AI Overviews answer customer questions by citing businesses they understand. We build schema, llms.txt and content patterns that make your site readable to them, on every site, every month.
How fast can we launch?+
14 days from contract signing. Day 1 discovery, Day 5 first live preview, Day 14 launch.
Hey Walter
Hey Walter, my website is sorted.
Chat with Walter. Get a quick GEO audit of your current site and find out which plan fits, in minutes.
- Instant GEO visibility check
- Plan recommendation based on your business
- No forms, no sales call required